Philosophy

• If it ain’t broke; don’t fix it

• Virtually everything is negotiable

Emotional Decision Making

• Perception is reality

• When the system and common sense conflict; common sense prevails

Resistance To Change

• Nothing happens until somebody does something

• If you think you can or if you think you can’t, you’re right

• If you continue to do what you’ve always done, you will get what you always got  

People

• To build an excellent company, you need excellent people

• If you want loyalty, buy a dog; people work for money

Customers

• Every business exists to satisfy its customers

• It is much easier to keep existing customers than to cultivate new ones

Profit

• Regardless of size, a well-managed business makes money

• Top-Line-Profit™, a mindset and a system that guarantees profit